Brafton Inc.

Operating out of Sydney, this agency is the Australian branch of an international content marketing network with additional service locations across the United States, Europe and Canada, and a combined team of over 200 staff. It works with businesses across Australia looking to build brand awareness, generate leads and drive measurable traffic and ROI through content-led marketing programs, positioning itself as a B2B-oriented content and digital strategy provider rather than a single-channel specialist. The agency's service range covers content writing (blogging, copywriting, business writing, article and white paper writing), video production (animation, explainers, whiteboard video, corporate video and commercials), graphic design (infographics, web design, UX and interactive infographics), and lead magnet creation through white papers and eBooks. On the search side, offerings include organic, local, national, on-page and enterprise SEO, generative engine optimisation, video SEO, website audits and link building, supported by SEO consulting and a search performance brief. Additional services include full-service email marketing and newsletter management, social media management across Facebook, LinkedIn, Instagram, Pinterest and YouTube, paid search and SEM management including retargeting and Google Ads, and digital strategy work spanning persona development, conversion rate optimisation and web analytics consulting. Brafton also operates as a HubSpot Platinum Solutions Partner and has developed an internal AI studio and generative engine optimisation offering for content production and search visibility work.