Brandnamic

Based in Bressanone, in South Tyrol, Brandnamic works exclusively with businesses in the hospitality sector — hotels, wellness resorts and hotel cooperation groups such as Belvita Leading Wellnesshotels Südtirol. The agency combines software, marketing and consulting under one roof, positioning itself as a partner for hotels across the entire guest journey rather than a generalist marketing provider. Its client base spans individual properties, such as Sensoria Dolomites, Mons and Alpin Panorama Hotel Hubertus, as well as cooperation groups it manages jointly with partners like Kohl&Partner. On the marketing side, Brandnamic covers naming and logo design, communication concepts, website development, SEO and SEA, visibility for AI-driven search (GEO), advertising campaigns, social media, print and design, and copywriting and translation. This sits alongside a software division offering tools such as request management widgets that feed inquiries directly into hotel property management systems, a correspondence manager, a sales app, newsletter and voucher apps, and reporting dashboards intended to make marketing results measurable across digital touchpoints. Its consulting arm addresses hotel positioning, pricing and offer strategy, checks and analyses, coaching and training, and the running of hotel cooperation groups. The agency also operates an in-house academy offering masterclasses and webinars for hospitality professionals, and publishes recurring insights on marketing, consulting and AI topics relevant to hotels.