BrandPipal

Based in Ghaziabad, India, BrandPipal works with organizations seeking both marketing growth and employer branding support, previously operating under the name NLB Services before its rebrand. Its client base, drawn from testimonials on its site, includes technology and publishing sector organizations such as EPAM, AIonOS, and Springer Nature India, for whom it has handled brand identity, talent community building, and communications outreach. With a team of 11-50 people, the agency positions itself as a partner for companies looking to address common marketing challenges, including proving marketing impact on revenue, adapting to shifting customer behavior, and lowering cost of hire through stronger employer branding. The agency's declared services span Search Engine Optimization, Content Marketing, Digital Strategy, Public Relations, and Social Media Marketing, delivered alongside broader solution areas listed on its site: AI-powered marketing, marketing consulting, content and storytelling, creative and production, employer branding and talent marketing, influencer marketing analytics, localized and hyperlocal marketing, reputation management, digital PR, and technology-related services. For employer branding work specifically, the agency describes building engaged talent communities focused on genuine interactions rather than follower counts, and supports brand identity development from foundational vision-setting through to campaign execution. Its approach is described as personalized rather than templated, with solutions tailored to individual brand needs across these service areas.