Brick & Mortar Digital

Based in Troy, Michigan, Brick & Mortar Digital is a small team of one to ten people working with dental practices and dental service organisations, ecommerce businesses, lead-generation companies, local businesses and multi-location brands. The agency positions itself around direct communication and hands-on account management rather than layered account teams, and describes managing accounts across dental and DSO portfolios ranging from single offices to networks of 50 or more locations, treating each location as its own business rather than applying one strategy across all sites. Services described include search engine optimization, with an emphasis on fixing technical issues and building content aimed at ranking for terms tied to business outcomes rather than filling a content calendar, alongside local SEO, technical SEO, ecommerce SEO and AI search optimization. On the paid side, the agency runs and manages Google Ads and PPC, Facebook and Instagram ads, remarketing and retargeting, and social media ads. It also offers consulting and strategy work, including auditing existing marketing accounts and advising on what is working and what needs fixing, whether or not the business goes on to work with the agency. Market research, digital strategy, marketing strategy, conversion optimization and business consulting are also listed among its offerings, with reporting oriented toward leads and sales rather than vanity metrics.