Brilliance Business Solutions

Based in Milwaukee, Wisconsin, this small team has been in business since 1998, working specifically with manufacturers and distributors on B2B ecommerce challenges. Rather than serving a broad range of industries, the agency focuses on companies whose ecommerce platforms are already in place but aren't delivering full value, often due to friction between ERP systems, product data, pricing, inventory, and manual ordering processes. Client work referenced includes Optimizely and BigCommerce implementations for companies such as Neogen, Norsland Lefse, Graphic Controls/Nissha, Batteries Plus, and Gesswein, spanning replatforming, rapid-growth scaling, and multi-market content management. The core service offering centers on diagnosing and fixing the systems and workflow issues that limit ecommerce return on investment, rather than starting new builds from scratch. This includes prioritization work when internal teams have competing ideas about what to fix first, site search audits aimed at improving conversion for high-intent buyers, and integration projects connecting digital commerce platforms to ERP systems. The agency also lists SEO, e-commerce development, web design, and web development among its declared services, and has developed a specific growth approach for food manufacturers addressing seasonality, margin pressure, and lean-team operational complexity. Platform partnerships include Optimizely and BigCommerce, and past projects have involved replatforming multiple sites, adding product recommendation features, and managing multilingual content across markets.