Buildout Marketing

Based in Atlanta, Georgia, Buildout Marketing works specifically with remodeling companies, addressing a niche problem: businesses that generate leads but struggle to convert them into signed jobs. The agency is run as a small operation (1-10 people) and frames its approach around strategy rather than volume of marketing activity, arguing that many remodeling businesses lose revenue not from a lack of leads but from slow response times, inconsistent follow-up, and missed opportunities once a lead comes in. The engagement process starts with a funnel audit to identify where leads are leaking, from first contact through to signed contract. From there, the agency prioritizes the changes most likely to affect revenue and builds a 90-day plan with specific actions, owners, and timelines. It then guides implementation, working alongside the client's own team or existing vendors rather than necessarily taking over execution. Declared service areas include local SEO, web design, Facebook Ads, content marketing, reputation management, public relations, social media marketing, and broader marketing strategy work, along with free tools such as an opportunity calculator, an SEO analysis tool, and Google Business Profile optimization. A published case study describes shifting a multi-location client's spend from Facebook to Google search and improving follow-up consistency across locations, resulting in a reported increase in conversion rate without an increase in ad spend.