Butler/Till

Based in Rochester, New York, Butler/Till is an independent, women-owned and 100% employee-owned marketing agency structured as a Certified B Corporation. The team, sized between 11 and 50 people, works with clients across healthcare and multi-location "hyperlocal" businesses, positioning itself as a partner for organizations that value collaborative, purpose-driven client relationships. The agency draws on more than 25 years of experience in healthcare marketing and has developed particular focus on brands managing localized marketing across many locations. Services span Media Planning & Buying, Search Engine Optimization, Pay Per Click, Social Media Marketing, and Print Design, organized under four core capabilities: Media, Campaign Analytics & Marketing Science, Creative Services, and Proprietary Tech. On the media side, the agency builds integrated strategies across platforms and partnerships. Its analytics function applies statistical modeling and machine learning to identify performance opportunities for clients. Creative Services is described as connecting paid, earned, and owned strategy into unified audience engagement. The agency also builds proprietary technology tools, including BetterLocal, a platform designed to consolidate hyperlocal marketing campaigns, logins, and tools for multi-location brands into a single system rather than requiring separate spreadsheets and platforms. In healthcare, the agency develops data-driven campaigns intended to inform audience decision-making.