C Squared Social

Based in Meridian, Idaho, C Squared Social has operated since 2012 with a team of between 11 and 50 people. The agency positions itself as a marketing partner working across the full range of a client's needs rather than a single-channel vendor, describing its approach as an extension of the client's own company. Its stated client range spans from startups to enterprise-level brands, with campaign work referenced across national and social-level projects. Declared services include search engine optimization, email marketing, SMS marketing, social media marketing and web development, alongside paid social, paid search, and creative production such as branding, photo and video, ad design, and 3D design. Campaign work is run through a proprietary system called AgntC, described as an intelligence engine that consolidates campaign data, tracks competitor activity, gathers consumer insights, and applies AI-driven optimization to adjust campaigns in real time. The agency describes its media buying as full-funnel, covering prospecting through retention, with budgets adjusted according to performance. Measurement is built around tracking, incrementality testing, and attribution intended to connect activity to revenue outcomes rather than on-platform metrics alone. Platform work is referenced across Meta, TikTok, Google, and CTV, with creative developed and tested for high-volume use across these placements.