Calculated Conversions

Based in Scottsdale, Arizona, Calculated Conversions is a small digital marketing team that works with agencies and brands across a range of industries, focusing on paid digital media campaigns built around precise targeting and measurable results. The team, which includes leadership in ad operations, client success, and account management, positions itself around campaign performance reporting and long-term client relationships rather than one-off projects, and it also runs an Agency Partner Program for other agencies looking to add paid media capacity. Its service range spans programmatic advertising formats including CTV/OTT, programmatic display, mobile device ID targeting, digital out-of-home, native advertising, streaming audio, and video advertising, alongside paid search work covering search engine marketing, Local Service Ads, and search engine optimization. On the paid social side, the agency manages campaigns across Meta, LinkedIn, TikTok, and X. Beyond media buying, declared capabilities include content marketing, email marketing, digital and marketing strategy, and media planning and buying. The agency operations team holds certifications on platforms such as Google Ads (Search, Display, Video), GA4 Analytics, Meta, LinkedIn Ads, and StackAdapt, which it applies to campaign setup and ongoing optimization. Client reporting is structured to show where ad spend is allocated, and an internal Operations and Client Success function is described as handling day-to-day communication and campaign adjustments.