Cameo Digital

Based in Jarrow, Cameo Digital is a small analytics and SEO consultancy, founded in 2016, working with marketing teams that need clearer measurement rather than more data. Client examples referenced on its site include Ecological Building Systems and Reed Screening, both organisations with ongoing marketing reporting needs — the former with dynamically generated regional storefronts requiring custom tracking, the latter needing web analytics unified with internal lead reporting. The agency positions itself around helping teams understand what to measure and how to act on it, rather than simply installing tracking tools. Its stated services centre on GA4 and Google Tag Manager implementation and configuration, including event taxonomy, audience definition, and consent mode setup, alongside integration with other data sources. It builds custom tracking for interactions GA4 does not capture by default, such as product calculator engagement, product samples, and order customisation options. Reporting work involves designing Looker Studio (Data Studio) dashboards intended to answer specific business questions rather than defaulting to standard metrics. Before implementation, the agency describes a measurement strategy phase defining relevant customer behaviours and conversions tied to business objectives. It also offers data interpretation and ongoing strategic support to help marketing teams read results and present findings to stakeholders, plus training and enablement covering both the technical use of analytics tools and data storytelling for presenting insights internally. Broader declared services include SEO, content marketing, digital and marketing strategy, and social media marketing.