Catherine Gason

Based in Trieste, this one-person consultancy works with companies that need to be found across multiple markets, languages and search platforms rather than a single national audience. Catherine Gason positions the practice around international SEO combined with what is termed "Search Everywhere Optimization" — visibility across traditional search engines as well as AI answer tools such as ChatGPT, Perplexity, Copilot and Gemini. The stated background is multicultural and multilingual, and the consultancy claims over 25 years of experience applied to search and brand-visibility work for clients operating internationally. The declared services cover search engine optimization, content marketing and other digital marketing, delivered through advisory offerings labelled Global Visibility, Multilingual SEO, AI SEO and general SEO Consulting, along with free introductory consultations. The methodology described centres on market research, search architecture and brand authority building rather than translation or keyword mapping alone. A specific distinction is drawn between traditional SEO, which works at the page level to rank individual pages for queries, and GEO (generative engine optimization), which works at brand level by ensuring consistent signals across a site, reviews, press mentions and structured data so AI engines can identify and cite the brand. The material also separates "multilingual" output (content produced in multiple languages) from "cross-language" consistency (ensuring an AI engine recognises different language versions as the same brand), presenting this as a core technical concern in the consulting approach. Supporting resources include an SEO checklist, an SEO calculator and published guides.