Cdweb

Based in Milan, Cdweb works with B2B companies operating in industrial, manufacturing, ICT and enterprise software markets, active since 2002. It serves organizations that sell high-value solutions characterized by long sales cycles and complex decision-making processes, rather than startups or businesses still validating their offer. The agency states it works with a limited number of companies each year to maintain strategic depth, and describes its typical client as already structured and seeking to advance its market position rather than start from scratch. The agency's method centers on three stages: positioning strategy, capturing existing demand, and generating new opportunities. In the first phase, it works with clients to define the real target customer, a distinctive value proposition, and positioning relative to competitors. For capturing existing demand, it applies SEO and what it terms GEO, focusing on search queries that show genuine buying intent so that inbound enquiries arrive further along the decision process. To generate new opportunities before a formal search begins, it uses content, webinars and LinkedIn activity to reach relevant contacts early and build awareness among companies that have a problem but are not yet aware of a solution. Declared service areas also include Pay Per Click and conversion optimization. Work is illustrated through case studies covering lead generation, contact volume growth and qualified sales lead numbers across industrial and software clients.