Central Press

Based in Curitiba, with additional offices in São Paulo and London, Central Press works as a communications and reputation agency for brands, companies and institutions seeking to translate corporate initiatives into content that builds awareness and connects organizations with the public. The agency has provided corporate communication services since 1998, positioning storytelling and media relations as central to its approach, particularly for clients concerned with reputational image in a media environment it describes as an "infodemic" era. Its declared service areas span Search Engine Optimization, Content Marketing, Digital Strategy, Social Media Marketing and Web Design, alongside the communications disciplines detailed on its site. Core offerings described include press relations and media relationship management, aimed at giving client stories credibility and impact through press coverage, and crisis management, framed around preparing organizations to protect reputation during sensitive moments. The agency also offers media training and produces editorial content, including a news section covering partner developments and a "CentralCast" output. Work is organized around case studies and client relationships, with communication built on what the agency calls real stories and humanized messaging rather than generic promotional material. The team size is small, in the range of one to ten people, and the agency presents itself through channels including a case portfolio, a news feed, and social media profiles on Facebook, Instagram, Twitter, LinkedIn, YouTube and Spotify.