CF Search Marketing

Based in Deerfield Beach, Florida, CF Search Marketing was founded in 2008 by a brother-and-sister team, Cristina Carrera and Pierre Fiorini, who continue to lead the company as Managing Partners. The agency focuses on the automotive sector, working with car dealerships, automotive OEMs, powersports businesses, and heavy equipment companies, as well as clients in the legal industry. It operates as a small, in-house team handling digital and traditional marketing under one roof. Services include search engine optimization, search engine marketing, social media and reputation management, website management, email marketing, and online video, audio, and traditional advertising. The agency offers a complimentary digital and competitive audit as an entry point for prospective clients. It has developed proprietary technology tools, including ShopperID, which is designed to capture identifying data from unconverted website visitors for re-engagement purposes; an inventory insights tool for tracking competitor stock against a client's own; and AdGen, described as an analytics and AI-driven advertising management program. For creative and video production, CF Search Marketing works with its sister company, Carrera Advertising, applying a consultative approach to develop branded marketing materials. The agency positions its offering as full-service, combining these technology tools with ongoing campaign management for dealership clients.