Charle Agency

Based in London, Charle works exclusively within the Shopify ecosystem, building and growing stores for ecommerce brands rather than serving businesses across all sectors. Founded in 2018, the agency has worked with brands including Billionaire Boys Club, Gray Nicolls Cricket, CleanCo, RNLI, Sunnamusk, Case Furniture, Cambridge Satchel, Candy Kittens, Gilbert Rugby, Bio&Me, Vollebak and 111Skin, giving an indication of the retail and lifestyle sectors it typically supports. The team is small, sitting in the 1-10 size bracket, and positions itself as a Shopify Partner focused on ambitious ecommerce brands seeking growth through design, technical and search-led work. Services cover the full lifecycle of a Shopify store: custom store design and build, migrations and replatforming onto Shopify or Shopify Plus, Shopify app development, third-party integrations, and support and maintenance retainers. On the search side, offerings include Shopify SEO, ecommerce SEO, AI-powered SEO, generative engine optimisation (GEO), and SEO migrations for stores changing platform. Conversion rate optimisation is offered as a growth-focused strand, alongside design, technical and SEO audits, and internationalisation support for brands expanding into new markets. Retention-focused work includes email and SMS marketing through a dedicated Klaviyo agency service, plus subscription setup for recurring revenue and B2B-specific Shopify selling. The agency also produces its own content, including articles, a podcast, webinars, guides and a monthly report drawing on data from stores in its network.