Charles Travers

Charles Travers is a London-based SEO consultancy operated as a sole practitioner, working exclusively with Shopify ecommerce brands in the $1M–$10M revenue range that carry large product catalogues of hundreds or thousands of SKUs. Rather than an account-manager model, the consultant personally builds and executes each client's SEO strategy, positioning himself as an extension of the client's internal marketing team and coordinating with in-house staff and other marketing partners. The focus is on ecommerce store owners and marketing managers looking to reduce reliance on paid advertising by developing organic search as a compounding acquisition channel. Services cover store optimization, including technical SEO fixes, on-page SEO, and conversion-focused ecommerce page improvements, alongside SEO consultancy that provides a custom strategy, competitive analysis and positioning, and a defined roadmap for a client's brand and market. An SEO quality audit component delivers a sitewide technical and on-page review with a breakdown of findings and a tailored roadmap aimed at traffic and sales growth. The agency also offers AI search strategy work intended to prepare stores for AI-driven and generative search platforms, encompassing optimization for tools such as ChatGPT, answer engine optimization (AEO) and generative engine optimization (GEO), development of AI-ready content structures, and implementation of schema markup and structured data. Work is described as carried out by a single operator supported by internal systems and AI tooling built into the workflow.