Cheeky Biz

Cheeky Biz operates from York, England, working with businesses that want their content found by both traditional search engines and newer AI systems such as ChatGPT, Claude and Perplexity. Founded in 1998 and run by a small team of up to ten people, the agency positions itself around what it calls Retrieval-First™ Marketing — an approach built on the premise that being ranked is no longer enough, and that brands need their content retrieved and cited directly by AI answer engines. Its client base spans sectors including home services, travel, hospitality and retail, based on the case studies referenced on its site. Core services combine search engine optimisation, content marketing and marketing strategy with newer AI-specific offerings. These include AI search optimisation, SEO and content audits, schema and structured-data implementation aimed at improving entity clarity and source authority for AI retrieval, and AI reputation and brand management to track presence in AI Overviews and chatbot answers. The agency also runs AI readiness audits, growth strategy work and fractional digital strategist engagements for teams needing ongoing strategic input without a full in-house hire. Rather than focusing on publishing volume, the stated method emphasises factual density and answering queries more thoroughly than competing content, with server log analysis used to measure AI-driven retrieval traffic separately from standard organic search reporting.