China Trading Desk

Based in Singapore with additional presence across London, New York, Hong Kong, Shanghai, Shenzhen, Kuala Lumpur, Tokyo, Seoul and Dubai, China Trading Desk focuses on helping international brands market and advertise within China. The agency works with businesses seeking to reach Chinese audiences across major domestic platforms rather than Western channels, positioning its offering around the specific regulatory and data complexities of the Chinese digital market. Its service suite centers on a proprietary DSP and trading desk connecting to major Chinese exchanges and over 30 private biddable platforms, covering direct buy, programmatic direct, private marketplace and open marketplace options. The China Data Bank offers data solutions built with partners such as Alibaba Unidesk, Tencent Marketing, Getui, China Unicom, UnionPay and JD, aimed at working within China's data regulations. China SearchMax applies Content Search Engine Optimization, combining micro-influencer networks, news portal syndication and in-house algorithms to build organic search visibility. The agency also advises on China Private Traffic strategies, helping brands build owned audience pools on platforms like WeChat through public accounts, groups and personal accounts, independent of third-party platform costs. Additional channel-specific marketing is offered across WeChat, Baidu, Douyin, Xiaohongshu, Weibo and Toutiao.