Christopher Cardoen

Based in Torre del Mar, Spain, Christopher Cardoen works as an independent digital marketing consultant offering web design, SEO, conversion rate optimization, and PPC services to businesses looking to improve their online performance. The practice operates on a solo basis, sizing between 1-10, and works with clients across sectors including B2B, B2C, and legal services, as referenced by a testimonial from a law firm client. Engagements are structured with fixed pricing and no long-term contracts, and prior experience includes work at Barco, a B2B company, where CRO concepts were introduced across marketing funnels and multiple business units. The service offering centers on building conversion-focused websites paired with data-driven SEO aimed at visibility in both traditional search engines and AI-driven platforms. CRO work involves site analysis, A/B testing, and funnel optimization, illustrated through interactive demos covering lead form comparisons, account wall friction, and site search experience for B2B, B2C, and DTC use cases. PPC services cover campaign setup, management, and ongoing optimization to drive targeted traffic. Additional tools include a rescue build calculator, used to weigh the cost of website downtime against the return of an immediate rebuild, and a CRO ROI calculator for estimating optimization returns. The combination of these tools and demos is positioned to demonstrate the practical impact of friction reduction and testing methodology on conversion outcomes before a client commits to a project.