Chromatus Consulting

Based in Pune, India, Chromatus Consulting operates as a small team of specialists working with clients across industry verticals who need market research and data analysis to support long-term business decisions. The firm positions itself around consulting and research work rather than production-scale digital campaigns, and its site describes engagements with companies seeking clearer understanding of customers, competitors and brand performance, including examples referencing a healthcare IT company among its clients. Its stated capabilities center on structured research methods: customer satisfaction surveys (CSAT) to gauge how audiences view a company's products and services, product and concept testing for businesses preparing new launches, and consumer insights work aimed at understanding consumer marketplaces. Brand management is described as building and sustaining a brand promise over time, while tracker studies are used to monitor changing consumer views within a set group over repeated intervals. CSR consulting addresses how firms fold social, environmental and economic concerns into their values and decision-making. On the data side, the agency lists data analytics services including machine learning, big data solutions and panel data as tools for turning collected market information into usable findings. Alongside this research practice, the agency's broader service list also names digital-facing offerings such as SEO, digital strategy, email marketing, logo design, mobile and app marketing, and UX/UI design.