Citirex

Citirex operates out of Los Angeles (with an office listed in Sherman Oaks, California) as a performance marketing agency focused on lead generation for insurance carriers, agencies, and contractors. Rather than working across broad marketing categories, the agency concentrates on eight specific verticals: auto, home, life, health, and Medicare insurance, final expense, solar, and home services. Its client base consists of partners who buy on bind rate rather than raw lead volume — carriers underwriting policies and contractors fulfilling home-services projects across the U.S. The agency describes itself as owned-and-operated, meaning it builds and runs its own lead funnels rather than aggregating leads from third-party vendors. Deliverables include data leads, posted leads, live calls, hot transfers, and appointment-set leads, priced on a performance basis tied to client KPIs rather than the agency's own metrics. Campaigns are matched to carrier and contractor underwriting appetite, with delivery features such as ZIP-level routing and real-time delivery. Compliance is built into the lead process, with consent records, retention, and audit trails structured around TCPA, CCPA, GLBA, and CMS Chapter 3 requirements. According to the agency's own account, each vertical is assigned a dedicated media buyer, compliance reviewer, and analytics lead, with spend rebalanced weekly based on binding performance. Declared broader capabilities also include SEO, social media marketing, web development and design, advertising, email marketing, and marketing strategy, alongside the core lead-generation offering.