Claneo

Based in Berlin, Claneo works as an international search and content marketing agency serving clients across industries including e-commerce and retail, insurance and finance, fashion and lifestyle, tourism, pharma and healthcare, FMCG, chemicals, automotive and SaaS/software. The agency addresses both enterprise organisations and specialised sectors, positioning its work around search visibility as it evolves toward generative and AI-driven search environments. Its client-facing structure separates general inquiries from service requests, and the team operates from a single Berlin office while handling international accounts. The service range covers search engine optimization, international SEO, content marketing and content creation, digital PR, and offpage SEO, alongside work with shop systems for e-commerce clients. A distinct focus area is GEO and LLMO (generative engine and large language model optimization), paired with AI-supported SEO solutions aimed at adapting search strategies to AI-driven query behavior. Claneo also runs workshops for client teams and publishes research and resources, including a "State of Search" study, an EVI-800 tool, checklists, Excel templates and Looker Studio templates, plus a blog and podcast. Conversion optimization and public relations round out the declared service list. The agency also maintains a trainee programme and an academy format connected to GEO knowledge-sharing, indicating an emphasis on internal knowledge development alongside client delivery.