Clarity Online

Based in Seattle's Ballard neighborhood, Clarity Online is a small SEO and web marketing agency working with medium-sized companies and small-to-midsize businesses. The team is led by Shane Griffiths, a marketing consultant who is Google My Business, Google Ads, and Google Analytics certified, with a background in traditional advertising transition and automotive SEO work for car dealerships before founding Clarity Online. The agency positions itself around helping businesses that are struggling to gain visibility online improve their standing in Google search results. The agency's core services include search engine optimization, website design and development, and Google Ads / PPC management, alongside speed optimization and analytics tracking. Website work is built primarily on WordPress, supported by managed WordPress hosting through Rocket.net that includes daily backups, an SSL certificate, firewall protection, caching, and a CDN, plus separate WordPress maintenance plans. Clarity Online describes its approach as "marketing first," meaning any individual service — whether SEO, paid search, social, referral, or email — is planned in relation to a client's broader marketing strategy rather than delivered in isolation. The agency also emphasizes upfront planning intended to allow for faster execution once a project begins, along with transparent client communication throughout the process. Additional technical content published by the agency covers topics such as Google My Business access and phone call tracking in GA4 using Google Tag Manager.