Clement | Peterson

A San Francisco-based agency working exclusively with B2B technology vendors and service providers, Clement | Peterson has focused on media relations and analyst programs for tech companies since 2010. The team is small, sized 1-10, and positions itself as a specialist PR partner for enterprise technology clients rather than a generalist marketing shop, working with SaaS, security, and channel-focused vendors among others. The agency's core offering centers on media relations, built on maintained relationships with B2B tech journalists and an understanding of shifting editorial priorities, aimed at shaping technical innovations into pitchable narratives. It also secures speaking placements at industry conferences through session proposals and existing industry contacts, develops messaging frameworks intended to unify a client's voice across interviews, website copy, social content, and sales materials, and runs analyst engagement plans covering analyst education, customer reference programs, and message alignment with market trends. Content development is described as prioritizing human-written material over generative AI output, aimed at making technical subject matter engaging. The agency also runs a targeted awards strategy, selecting submissions meant to support buyer influence, recruiting, or market positioning rather than pursuing recognition broadly. Beyond its declared PR focus, the agency lists additional service lines including SEO, content marketing, social media marketing, and pay-per-click, and client feedback references involvement in broader marketing strategy, including paid search support, alongside core PR work.