CMOVate

CMOVate is a fractional CMO practice founded by Elad Itzkovitch and Sivan Melamed, senior marketers who work exclusively with B2B startups and technology companies from seed through Series A. Though the agency lists Tel Aviv-Yafo as a location, the founders describe operating from the Netherlands while bridging ecosystems across the US, Europe, and Israel, serving early-stage and scaling technical companies internationally. Sivan focuses on Deep Tech, HealthTech, Medical Devices, and Gaming, while Elad works across Agriculture, Heavy Industry, and Medical sectors, with each partner managing their own client portfolio while collaborating on strategy. The agency's stated approach centers on owning go-to-market strategy, demand generation, pipeline building, and marketing infrastructure end to end, rather than handing off a roadmap for others to execute. Declared services include SEO, advertising, market research, marketing strategy, and digital strategy, with Elad's background emphasizing organic growth and multi-channel positioning across what the site calls 360° touchpoints. The methodology draws on three explicit influences: rapid execution and problem-solving associated with Israeli startup culture, scalable GTM methodologies and funnel optimization with strict ROI measurement described as an American standard, and structural and cultural agility framed as European sophistication, aimed at building brands intended for long-term international markets. Engagement is offered through defined fractional CMO models rather than one-off project work.