Coalface Digital

Based in Limerick and operating as part of the Granite Digital Group, Coalface Digital works with online brands that treat digital channels as central to their commercial performance. The agency describes campaigns run across four continents and targeting numerous countries, and it positions itself around long-term, integrated client relationships rather than one-off projects, functioning as an extension of an internal marketing team. Clients referenced in its materials include organisations in insurance, aviation and automotive services, suggesting a focus on established brands with ongoing digital marketing needs rather than small-scale or short-term engagements. The agency's declared services span search engine optimisation, digital strategy and social media marketing, alongside analytics and attribution, data science, conversion rate optimisation, and content production. Its search team handles both SEO and PPC delivery, while the analytics and attribution work covers web and app analytics along with attribution modelling. On the data side, the agency describes building data unity, warehousing, privacy handling and AI-based modelling to support decision-making. CRO work is framed around testing to improve user experience across multiple touchpoints, and the content team produces copy, video and other output intended to support both SEO and social media activity. The overall approach is described as pragmatic, prioritising implementation alongside strategy and aiming to make web analytics and digital tactics more accessible to marketing teams and senior stakeholders.