Coastline Marketing Group, Inc

Coastline Marketing Group, Inc, doing business as Core6 Marketing, is based in Salinas, California, and works with home service contractors across the Central Coast region, including trades such as general contracting, landscaping, plumbing, tree service, HVAC, roofing, cleaning, pest control, home renovation, carpet and flooring, electrical, and handyman services. The agency is veteran-owned and BBB accredited, states it has served contractors on the Central Coast for over 20 years, and describes all work as done locally rather than outsourced overseas. It operates without long-term contracts and with a small team of one to ten people. Services are organized around what the agency calls the Core6 Framework: an AI-optimized website built to convert and rank, local SEO covering Google Business Profile management, citations and rankings, AI search visibility work, pay-per-click advertising aimed at high-intent leads, call tracking and intelligence through its Core6 Clarity product to attribute and analyze calls, and performance reporting that tracks keyword rankings year over year. It also offers website hosting and care plans managed by its own team. A distinguishing method described is building content from actual customer calls, reviews, and voice-of-customer data rather than generic keyword research, with each client plan tailored to that business's existing reputation, crew size, and portfolio rather than a standardized package tier, and content and reporting feeding back into ongoing strategy adjustments.