ColdChain Agency

Based in London, ColdChain Agency works exclusively with crypto, blockchain, fintech and Web3 projects, serving clients ranging from crypto exchanges to stablecoin issuers, Bitcoin DeFi platforms and neobanks. The team is small, sized 1-10, and positions itself as combining experience from established Web2 enterprises with Web3-native backgrounds, aiming to help projects scale visibility and user acquisition once built. Referenced work includes supporting the launch of a MiCA-compliant exchange into Europe and assisting Rootstock in building organic search presence within Bitcoin DeFi. Core offerings centre on SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), addressing technical SEO, content and search ranking signals specifically for crypto and Web3 audiences, with attention to how projects appear in AI-driven answer engines. Beyond search, the agency provides Web3 PR and comms, including press releases and securing media coverage, alongside performance marketing and paid media activation across Google, Meta, YouTube, Instagram, Twitter and specialist Web3 ad networks. It also runs KOL and influencer marketing, identifying and coordinating relevant figures to amplify campaigns and engage communities. Additional services cover email marketing and CRM for Web3 projects, spanning campaign management, lead generation and nurturing, CRM strategy and architecture, and reporting. The agency also publishes guides and articles on crypto SEO, AEO, Bitcoin and stablecoin marketing, and broader Web3 marketing topics.