Commerce Puzzle

Based in Colorado Springs, Colorado, Commerce Puzzle is a small agency (1-10 people, founded 2018) that works exclusively within the cannabis industry. Its client base spans dispensaries (medical and recreational), cultivators, manufacturers, and cannabis startups, and the agency positions itself around the idea that a cannabis business's website, systems, and brand identity together create its "culture" — the experiences customers interact with. Rather than serving a general market, it works only with cannabis brands, arguing that the industry's regulatory and marketing challenges require a specialist partner rather than a generalist agency. Services center on cannabis web design, brand design, and marketing, built on an understanding of a client's core identity, voice, audience, and presentation style. A key part of the offering is technical integration: connecting client websites and in-store point-of-sale systems with cannabis-specific software platforms such as Dutchie, Weedmaps, Leafly, and Hypur, giving customers flexible ordering and payment options. The agency also sets up CRM and analytics integrations so clients can track customer and partner data and make decisions based on business goals. Additionally, it frames its work around preparing clients for regulatory change, including the eventual availability of paid advertising on platforms like Google and Facebook once cannabis restrictions ease, aiming to keep brand positioning and marketing infrastructure ready for that shift.