Conduce Media

Based in Narre Warren on Melbourne's outskirts, Conduce Media is run by Harshad Ghodke, an SEO consultant with more than 20 years of experience who works directly with clients rather than through a larger team. The business positions itself as an alternative to traditional agencies, focusing on Melbourne-based companies looking for organic search growth, local visibility, and lead generation. Its client history spans local service providers as well as larger national brands, including Jims Group, Coles Express, Mazda, and Forty Winks. A dedicated NDIS SEO offering also targets providers seeking more participant enquiries and referrals. Services cover core SEO consulting, local SEO, e-commerce SEO, and answer/generative engine optimisation (AEO & GEO) aimed at improving visibility in AI-driven search and chat tools such as ChatGPT. For local SEO, work includes optimising Google Business presence, maps rankings, and local signals to increase calls and enquiries. E-commerce SEO covers technical optimisation alongside category and product ranking strategies. For AI search visibility, the approach involves restructuring and rewriting site content so it is direct, specific, and formatted in a way AI systems can extract and reference. Where traffic is not converting, the stated method is to review messaging, calls-to-action, and conversion flow so visitors have clearer reasons to make contact. The consultancy also offers AI automation services and case studies, including work in car audio SEO and Shopify e-commerce SEO, alongside a free initial 30-minute consultation call.