Confluency Solutions, Inc.

Based in Spokane, Washington, Confluency Solutions works exclusively with independent insurance agents and agencies, a niche it has served since 2004. Rather than serving a broad cross-section of small businesses, the company concentrates its digital marketing programs specifically on the insurance sector, with a small team structure of 1-10 people supporting clients across the country by phone and online consultation. The agency's core offering is insurance-specific website design, with sites described as search engineered, mobile optimized and built for speed. Beyond websites, it provides Practical SEO, positioned as a choice between different SEO approaches tailored to an agency's specific needs rather than a one-size-fits-all package. Additional services include Google and Facebook advertising for lead generation, YouTube and video marketing offered on either a do-it-yourself or done-for-you basis, email marketing, and social media marketing. Clients can select from bundled marketing packages scaled to budget and goals, or add individual services on an a la carte basis, such as reputation management or one-off marketing add-ons. Delivery models are flexible, allowing agencies to handle elements of their marketing themselves with support from Confluency or hand off execution entirely. The company frames its approach around understanding the particular ROI dynamics of insurance marketing, aiming to focus effort on tactics suited to insurance lead generation rather than generic digital marketing initiatives.