Consultor SEO Michel Ferreira

Operating from Rio de Janeiro, Michel Ferreira works as an independent SEO consultant serving businesses across Brazil rather than a fixed regional client base. The practice, formalized in 2024, is built on 17 years of prior experience in search optimization, and positions itself around personalized consulting rather than fixed packages — each engagement starts with an audit of the client's site and competitors, with strategy built from that market data. The offering spans traditional Google SEO and, more recently, GEO (Generative Engine Optimization), aimed at helping companies get cited in AI-generated answers from tools like ChatGPT, Gemini and Perplexity, as well as Google's AI Overviews. Services described include content creation optimized both for search ranking and for citation by generative AI tools; online reputation management, covering reverse SEO, monitoring of negative mentions and production of positive, verifiable content to displace unfavorable results; Google penalty recovery, involving link profile and content analysis, root-cause fixes and reconsideration requests for sites hit by manual or algorithmic penalties; SEO migration support, including URL mapping, 301 redirect setup, backlink preservation and Search Console monitoring during platform, CMS or domain changes; and SEO for e-commerce, addressing category pages, product pages and filters beyond the homepage. Declared service areas also include content marketing and social media marketing, delivered by a team of 1-10 people.