Consultoria SEO - Manuel Sousa

Manuel Sousa works as an independent SEO consultant based in Porto, offering services to businesses across Portugal that want to grow their organic online presence. Operating as a freelancer rather than a full agency, he positions his approach as direct and personalised, building data-driven strategies tailored to each client's audience and market rather than applying a standard template. Work is offered without long-term contracts, though a minimum engagement of around six months is recommended to consolidate results. The service scope covers organic SEO, content creation, technical SEO and PPC advertising as a complement to organic efforts. The stated methodology follows a defined sequence: an audit and diagnostic phase covering technical analysis, content review and competitor mapping; a topic-mapping and clustering stage that defines pillar topics, subtopics, personas and search intent; content production and optimisation, including rewriting existing pages, on-page optimisation, internal linking and user experience improvements; technical SEO work addressing page speed, mobile-first structure, site architecture and schema markup; and ongoing monitoring with KPI tracking and continuous adjustments as the market evolves. Clients receive periodic reports covering Google rankings, organic traffic and keyword performance. Where a site has significant technical problems, the process starts with a full audit before content or link-building work proceeds, and in some cases a new website build is suggested. WordPress SEO and keyword research are also listed among his areas of focus.