Content Soup

Based in Chapel Allerton, Leeds, Content Soup is a small, senior-only PR agency that has operated since 2014, working with businesses ranging from start-ups to global brands. The team is built around staff with long-standing PR experience rather than junior account handlers, and the agency describes taking on clients it has an authentic connection with, aiming to understand their audience and match their values rather than working with anyone who approaches them. Client sectors mentioned in its project examples include property, education support funds, tailoring, entertainment venues and food retail, indicating a mixed commercial and consumer-facing client base. The agency's core offering is PR strategy and campaign management, alongside branding and SEO. Described work includes securing national broadcast and print coverage, with client mentions on BBC News, BBC Radio 4, This Morning and Loose Women, and placements in titles such as The Sunday Times, The Daily Telegraph, The Daily Mail and Lad Bible. Project examples include communicating a business acquisition, launching a school support community fund for a client, and running a combined PR and social media brief for a butcher's business. The agency states it measures success both by measurable results and by client satisfaction, and positions its campaign work around building credibility for a business and influencing consumer perception rather than PR activity alone.