Content.UA

Content.UA is a small digital-marketing team based in Kyiv, working with businesses moving their operations online and building web presences from scratch. The team includes journalists, copywriters, internet marketers, and SMM and SEO specialists, and describes itself as the first socially responsible marketing agency in Ukraine, with a stated social focus on supporting small business and vulnerable groups. Its "Хмарна Редакція" (Cloud Editorial) offering and STAIRS project appear alongside its core client work. The agency's process starts with in-depth interviews and audits — SEO audits, usability audits, content audits, and analysis of competitors' content and strategies — used to map a client's business, opportunities, and growth points before any production work begins. From there it builds digital-marketing strategies covering audience definition, tone of voice (formal or informal address), platform selection between Instagram, Facebook, and TikTok, and identification of relevant opinion leaders, feeding into a brand's communication policy. Delivery work includes landing pages, template-based and custom website builds, corporate portals, and stores on social networks and marketplaces, supported by content managers who publish text, process photos, and handle layout. Additional declared services cover content marketing, PPC, SMM support, and translation, positioning the agency around combining strategy, content production, and channel management for clients transitioning to or expanding an online presence.