Contractor Advertising

Founded in 2010 by Dan Goldstein after more than a decade working with Fortune 500 companies, Contractor Advertising is a small digital marketing agency based in Watsonville, California, with a team of one to ten people. The agency specialises in marketing for contractors and service-based businesses, positioning itself as an alternative to large marketing conglomerates by dedicating individual attention to each client rather than spreading resources across a high volume of accounts. Leadership includes Vice President Tony Brossard, who previously worked for a large digital media, SEO, PPC and Yellow Pages company, and Social Media Manager Bri Goldstein. Services cover Search Engine Optimization, Pay Per Click management, Social Media Marketing, Email Marketing and Marketing Strategy, along with YouTube optimization, directory building, Google Places enhancement, review marketing and press releases. The agency states that its SEO approach follows white hat, ethical practices aligned with search engine guidelines, and that it adjusts processes in response to search engine algorithm changes rather than treating updates as a setback. Work begins with a no-cost consultation and a full analysis of a client's existing web presence to establish a baseline before setting goals. Proprietary custom reporting is used to give clients visibility into how their budget is being spent. New clients are asked for an initial 30-day commitment, within which the agency states it aims to produce measurable results.