ControlClick

Founded by Daniel Lassman, ControlClick is a paid media agency based in Tampa, FL, though its declared location also lists Colombia and its team size falls in the 1-10 range. The agency works with B2B companies and organizations in financial services, hospitality, home services, accessibility, and education, positioning itself for growth-focused companies that treat marketing as an investment. Lassman's background includes managing PPC budgets in regulated health and financial industries and overseeing a team of analysts handling large ad spends, which informs the agency's approach to client engagements. The core offering centers on Google Ads, LinkedIn Ads, and Meta Ads (Facebook and Instagram) management, along with Microsoft Ads management and marketing consulting and strategy delivered at a fractional CMO level. Work is structured around a four-phase process: an initial listening and discovery phase, strategy development, implementation over the following weeks, and ongoing optimization. The agency describes its approach as building marketing funnels and driving qualified traffic that converts, with an emphasis on transferring knowledge so clients understand and could, in principle, run the systems themselves. LinkedIn Ads are positioned specifically for reaching B2B decision-makers, while Microsoft Ads are framed as a way to capture search traffic at lower cost-per-click among a higher-income audience. Beyond paid media, the declared service list also includes SEO, digital strategy, and social media marketing.