Converted

With offices in Sheffield and London, Converted is a marketing agency working with B2C and B2B businesses, including eCommerce, lead generation and charity organisations, seeking to improve online marketing performance. The agency operates with a small team and organises its work around two stages, described as "Attract" and "Convert" — the first focused on driving traffic, the second on turning that traffic into results. Services span PPC management, paid social, SEO, conversion rate optimisation, landing page design and website design and development. The agency's stated method is experiment-led, using research and testing to identify insights and opportunities within a client's marketing funnel, then applying changes to capture, analyse and report on key data. Work described includes CRO research and testing for a B2B manufacturer, marketing funnel improvements for a property investment business, and website design and development projects, one of which involved a fashion retail client. Case studies referenced also cover a group-wide project involving changes to approach and culture, and performance optimisation work for a footwear retailer. The agency positions its offering around helping clients optimise marketing channels, increase web performance and find new opportunities for growth, rather than offering a single fixed service package.