Creative Agency Secrets

Based in Auckland, New Zealand, Creative Agency Secrets is a small consultancy, founded in 2005, that concentrates on business-to-business marketing and demand generation. Its work centres on engineering, manufacturing and technology clients, and the practice is built around the experience of Rebecca Caroe, a freelance B2B demand generation specialist who works directly with these sectors. Rather than positioning itself as a large multi-service shop, the agency operates as a hands-on practitioner-led operation, with a stated focus on making B2B marketing function within the practical realities of diverse client organisations. The declared service range covers Search Engine Optimization, Advertising, Content Marketing, Digital Strategy, Direct Marketing, Email Marketing, Marketing Strategy, and Media Planning & Buying. The described method combines Customer Relationship Management, copywriting, direct response techniques and SEO as the core toolkit for demand generation work. Beyond campaign execution, the agency describes a role in upskilling in-house marketing staff, advocating for their work with C-suite stakeholders and collaborating on measurable outcomes intended to support their professional advancement. This extends to mentoring marketers through the OneUp OneDown programme. The founder's background spans professional services marketing, customer relationship management adoption and social media, which she also tests through a side-project sport education business for rowing, used as a practical setting for trialling marketing techniques before applying them to client work.