Creative Side Marketing

Based in Fairfax, Vermont, this small team focuses on B2B organizations with high-consideration products or services, typically companies with 30-200 employees that have an identifiable revenue gap and sales teams willing to collaborate on shared marketing and sales goals. The agency works with businesses in regulated industries such as healthcare and construction, provided certain criteria are met, and positions its work around demand generation and customer acquisition rather than impression- or click-based metrics. Its methodology centers on aligning marketing and sales around a jointly agreed ideal customer profile and buyer persona research that explains how prospects evaluate and purchase. From there, the team builds account-based and inbound marketing strategies to target high-value accounts, nurturing them through the buyer's journey using automation, largely built on the HubSpot platform. Declared service areas include SEO, content marketing, email marketing, pay-per-click, and social media marketing, alongside HubSpot onboarding and consulting for businesses new to the platform, cross-platform automation for sales and customer onboarding, revenue operations support (including process optimization and hands-on deal closing), digital marketing audits, and the creation of sales-oriented websites. The stated aim of this combined approach is to capture data that helps both the client's team and the agency optimize revenue operations across the full customer lifecycle.