Current Commerce

Based in Atlanta, Georgia, Current Commerce is a small eCommerce consulting practice run by Michael Crowley, who works with B2B, B2C, and DTC brands across marketplaces and owned digital channels. The practice positions itself as a strategic partner for eCommerce businesses looking to improve operations, increase revenue, and refine the customer experience, drawing on more than 12 years of eCommerce leadership experience gained through work with over 50 brands and businesses across eight or more marketplaces and channels. The service offering spans eCommerce strategy, channel and marketplace optimization for platforms such as Amazon, eBay, and Walmart alongside DTC channels, and web and experience optimization covering site UX, conversion rate optimization, and SEO. Performance marketing work includes execution of SEO, PPC, paid social, and content strategies. Additional services cover merchandising and catalog management, focused on product data, assortment, and content to improve conversion and average order value, as well as operations and systems optimization aimed at streamlining processes and integrating technology. Engagements follow a five-stage process: discovering the client's business and goals, developing a tailored strategy, executing across teams and channels, optimizing based on performance analysis, and scaling successful initiatives. The practice describes offering both hands-on execution and higher-level strategic consulting, and states it accepts new projects and partnership engagements from eCommerce brands.