Custer Marketing

Based in Mansfield, Ohio, Custer Marketing works with small businesses across Mansfield and Richland County, including dentists, entertainment venues, escape rooms, event organizers, ministries, recovery programs, cleaning companies, camps, and painting companies. The agency positions itself as a full-service digital marketing operation rather than a narrow SEO provider, aiming to help local businesses appear both in traditional Google search and in AI-driven answer engines such as ChatGPT and Google AI Overviews. The agency's services include Search Engine Optimization, web design, AI Optimization (AIO), corporate photography and video, logo work, and social media marketing. Its SEO approach covers researching the search terms customers use, improving website content and technical structure, building out Google Business Profiles, and tracking rankings over time. Web design work focuses on building sites that are structured to be understood by both visitors and search engines. Through AIO services, the agency works to get client businesses referenced within AI platforms, addressing the decline in click-throughs following the rollout of AI Overview features in search. Pricing is structured around monthly retainer options that combine SEO, website design, and AI optimization depending on a business's needs. Client work referenced includes a painting contractor, a dental practice, and an event planning business, with results tied to specific site traffic and lead-generation outcomes for those cases.