Cyberlogical

Based in Reading, Cyberlogical is a small team of conversion rate specialists, user experience consultants, digital marketeers and analytics experts working with organisations that want to better understand and convert their online customers. The agency structures its work around three stages of the customer journey: understanding customers, engaging them, and converting them, and it references not-for-profit clients among the sectors it has worked with, as seen in its commentary on Meta's advertising policy changes. Cyberlogical is a member of The Podd collective. Its service list spans digital strategy, journey mapping and user research at the understanding stage; SEO, paid ads and paid social, social media management, and content strategy for engaging audiences; and conversion rate optimisation, user experience design, analytics, measurement and cookies, and user testing to support conversion. Work also extends to Google Grant management for eligible organisations. The agency positions its approach around combining data and design, using customer and marketing data to inform decisions rather than relying on generic tactics. Client work referenced includes social media growth activity, such as an increase in followers for a gallery client. The agency publishes ongoing commentary on digital marketing developments, including shifts in social platform usage and changes to advertising policy affecting not-for-profits, and offers a free initial consultation to prospective clients.