Dan Hale Marketing

Operating as a solo consultancy from Winneconne, Wisconsin, Dan Hale Marketing is built around one person handling SEO, GEO, and web strategy work directly, without account managers or layered teams. The consultancy has worked with addiction treatment and behavioral health brands as well as small local service businesses, positioning itself for clients who want a senior operator diagnosing and fixing problems rather than a standard retainer relationship. Work is framed around four recurring problem areas: technical SEO audits and rebuilds, local search and Google Business Profile management at scale, website rebuilds, and generative/AI search optimization (GEO/AEO). Services described include technical SEO audits covering indexing, site architecture, duplicate content, internal linking, and page performance, with fixes prioritized in plain language and optionally executed directly. Website rebuild work focuses on speed, clarity, and conversions, including clean templates, sane URL structures, and redirect mapping rather than surface-level redesigns. Local SEO and GBP strategy centers on review frequency, consistency, and on-site local relevance to improve map pack visibility, drawing on experience ranking numerous Google Business Profiles. Conversion rate optimization work addresses mobile experience specifically, including persistent call buttons and clearer funnels. The stated approach follows a sequence: understanding current customer acquisition, auditing site and local footprint, prioritizing fixes, executing or guiding developers through implementation, and cleaning up redirects, dead pages, and thin content. Additional listed competencies include content strategy, multi-location strategy, link building strategy, and search visibility analytics.