Daniel Easterbrook

Based in London, this practice is run as an independent digital marketing consultancy by a single senior consultant with an international career background spanning agency, client-side and financial services roles across Australia, the Middle East and the UK. Clients are typically businesses seeking a consultant-level resource for digital strategy and marketing execution rather than a full-service agency team, drawing on prior in-house experience with organisations in financial services, telecoms and communications sectors. The consultant's background includes roles at companies such as RBS/NatWest, Standard Life Aberdeen (now Abrdn), FICO, RSM Tenon and Fleishman-Hillard, alongside ongoing work as a digital business consultant. Services centre on digital strategy development for multichannel customer experience programs, including campaign and promotion planning aimed at customer acquisition and retention. Digital marketing services cover SEO, PPC across search and RLSA remarketing, affiliate marketing and aggregator management, display advertising with retargeting and sequential remarketing, and email marketing. Additional areas include digital transformation consulting to help businesses adapt to new opportunities, and digital analytics work covering big data and predictive analytics. The consultant also references interest in AI-driven search areas such as GEO and AEO, and in predictive analytics and business intelligence as part of a broader data-driven approach to digital marketing consulting.