Datafunc

Based in Athens, Datafunc works with growth-stage organizations in education, media, B2B services, SaaS, eCommerce, and tourism that have moved past fragmented, ad-hoc marketing execution. Founded in 2019, the team is small (1-10 people) and positions itself as a strategic partner rather than a fixed-package vendor, aiming to serve clients who have seen organic visibility stall, paid media underperforming against pipeline goals, or reporting that is too inconsistent to support reliable decisions. The agency structures its work around three connected areas: search visibility, performance marketing, and analytics and attribution. On the search side, it addresses lost visibility and builds strategies intended to perform in both traditional SEO and AI-driven search results. Its paid media work is run with structured testing and measurement, with campaigns oriented toward pipeline contribution rather than platform-level metrics alone. Analytics and attribution work involves building pipelines that connect leads, purchases, and subscription events back to the channels that influenced them, feeding cleaner signals back into optimization. Underpinning this is a technical layer covering server-side tracking, consent-aware measurement, first-party data activation, and BigQuery-based workflows. For creative execution such as design, copy, and campaign storytelling, Datafunc works with external creative partners rather than handling this in-house. It holds Google Partner and Meta Business Partner status.