De Castro Media

Based in Peyia, Cyprus, and operating with clients across Europe, De Castro Media is a small consultancy working with B2B leaders, including companies in fintech and other regulated industries. The agency is operator-led, with direct contact through Vince De Castro, a working CMO with more than 15 years of experience in B2B and fintech marketing, rather than through account managers or junior staff. Its focus centers on helping companies move past early-stage AI experimentation toward practical, embedded AI capability. The service set covers four areas: AI strategy and implementation, corporate AI training, executive thought leadership, and AEO (answer engine optimization) content for LLMs. AI strategy work includes readiness audits, tool selection, and rollout with governance structures. Corporate training takes the form of hands-on workshops and executive briefings built around a client's actual workflows, followed by a playbook handoff. Executive thought leadership involves interviewing clients to develop their voice and producing ghostwritten LinkedIn content aimed at building authority with target buyers. The AEO service focuses on structuring and sourcing content so it can be cited by AI answer engines such as ChatGPT, including LLM visibility audits and citation tracking. The stated working method follows three steps — diagnose, build, embed — moving from a prioritized plan to hands-on implementation alongside the client's team, and finally to training and governance so the resulting workflows and tools remain owned and operated by the client's own staff.