Dealer.com

Based in Burlington, Vermont, Dealer.com operates as part of the Cox Automotive group of retail solutions, alongside brands such as Autotrader, Dealertrack, vAuto and VinSolutions. Its client base consists specifically of automotive dealerships, for whom it builds websites, advertising campaigns and digital retailing tools aimed at generating leads and supporting vehicle sales. The company describes itself as offering personalized dealership websites, data-driven advertising, and managed marketing services, positioning its offering within the broader Cox Automotive ecosystem rather than as a standalone generalist agency. The services described include dealership website design and management, SEO and GEO (generative engine optimization), content and creative production, and social and reputation management. On the advertising side, Dealer.com offers display and retargeting, search engine marketing/paid search, video advertising, and social media advertising, supported by analytics. It also provides Digital Retailing tools that let consumers complete portions of a vehicle purchase online, and OEM programs for manufacturer-level marketing needs. Websites are described as configurable through numerous combinations and built for faster load speeds. The company frames its approach around using shopper data and insights, some drawn from the wider Cox Automotive network, to personalize website content and target advertising to individual consumers based on their browsing behavior.