Defy Digital Marketing

Based in Carlsbad, California, Defy Digital Marketing has operated since 2012 as a small internet marketing consultancy serving businesses that need help building a web presence rather than a single service in isolation. The team, which includes partners Fumi Matsubara and Gretchen Williams, works with brands seeking to grow local visibility as well as broader organic search performance, positioning its work around businesses with physical, brick-and-mortar locations alongside companies competing for industry-specific keywords online. The agency's stated services span organic SEO, local and mobile search, paid advertising on Facebook and Google (including remarketing), content development, web analytics, and strategy consulting. Its SEO work is framed around ranking for keywords that matter to a given industry rather than chasing generic popular terms, and local search offerings focus on improving visibility in Google My Business results for businesses with physical locations. On the advertising side, work centers on Facebook Ads and Google AdWords campaigns intended to lower cost-per-sale while driving targeted traffic. Strategy services include custom digital strategy workshops and whiteboard sessions meant to help clients build internal capability, resulting in a digital roadmap covering web assets, content, marketing channels, and tools. The agency also describes a specialty it calls Web Presence Optimization, combining SEO, search engine marketing, social media, reputation management, content marketing, and social PR into one cohesive strategy, supported by web analytics work focused on measurement configuration and implementation.