Demandbase

Demandbase, based in San Francisco, California, operates as a provider of account-based marketing (ABM) technology for business-to-business organizations, founded in 2007 and employing more than 200 people. Rather than serving a single vertical, its platform is built for marketing, sales, revenue operations, and customer success teams working across industries such as business services, financial services, manufacturing, and technology, including enterprise-level accounts. The company positions its offering around helping go-to-market teams turn account and buying-group signals into coordinated, revenue-focused action. The platform itself covers marketing, advertising, sales, and data functions: identifying and prioritizing in-market accounts, activating advertising and marketing programs targeted at specific accounts and buying groups, and giving sales teams visibility into which accounts are active and who within them is involved so outreach can be focused accordingly. On the data side, Demandbase unifies account, buying group, and engagement signals to support decision-making across teams. Declared service areas listed alongside the platform include search engine optimization, branding, marketing strategy, pay-per-click advertising, and sales and customer service outsourcing. Additional resources referenced on the site include customer stories, a blog, podcasts, playbooks, webinars, an ABM certification program, a customer portal, professional services, and a partner and community program, supporting both onboarding and ongoing use of the platform.